Televisione convergente. La tv oltre il piccolo schermo

Translated title of the contribution: [Autom. eng. transl.] Convergent television. The tv over the small screen

Aldo Grasso (Editor), Massimo Scaglioni (Editor)

Research output: Book/ReportOther report


[Autom. eng. transl.] Convergence. After Henry Jenkins' Convergent Culture, it is one of the central words of recent years. Much has been said about it, but little has been done (and written) to understand what it really means and what its real implications are. Convergent television - the result of a long research work by the Ce.R.T.A., led by Aldo Grasso - tries to fill this gap, narrating the changes in the way we do and see TV through concrete examples. The volume starts with three key terms: extension, access and brand. Concepts that are changing both television production - forced to deal with the Net and with increasingly savvy users - and the practices of its daily consumption. Following numerous case studies - from Big Brother to X Factor, from I Cesaroni to Romanzo criminale, from CSI to Mad Men - and proposing innovative methods of analysis, the book delves into the "hot spots" of today's television. National and international. Without easy enthusiasm, but with the attentive gaze of those who know that the history of the medium is at a turning point: with the web and convergence, the borders of the small screen are still to be written.
Translated title of the contribution[Autom. eng. transl.] Convergent television. The tv over the small screen
Original languageItalian
PublisherLink Ricerca
Number of pages268
ISBN (Print)88-95596-12-9
Publication statusPublished - 2010


  • Convergence
  • Convergenza
  • Television
  • Televisione


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