Telemedicine innovation service: the new role of patient

Chiara Luisa Cantu', Alessandra Tzannis

Research output: Chapter in Book/Report/Conference proceedingConference contribution


New technologies are playing an increasingly important role in all stages of the health production process providing more effective responses when assisting chronically ill or elderly. In this context, the convergence of information technology, telecommunications and medicine has led to the birth of telemedicine: a quick response providing remote diagnosis and distant treatment (telecare) to citizens far from the healthcare facilities or to those unable to leave their homes. It thus becomes important, for health policy as well, to identify the drivers that improve the value generated by the healthcare system and the quality of health services, pursuing innovation generation. In this context the main aim of this work is to investigate the changes in doctor-patient relationship due to the introduction of new technologies. Going more in depth, which are the main drivers of value in service innovation development?
Original languageEnglish
Title of host publicationProceedings of the 2016 AMS 19th World Marketing Congress
Number of pages5
Publication statusPublished - 2016
Event19th World Marketing Congress - Paris
Duration: 19 Jul 201623 Jul 2016


Conference19th World Marketing Congress


  • healthcare
  • patient
  • service innovation
  • telemedicine

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