Target marketing: Lei Tv lancia il primo sito dove se non sei donna non entri.

Translated title of the contribution: [Autom. eng. transl.] Target marketing: She Tv launches the first site where if you are not a woman you do not enter.

Gisella Carelli

Research output: Other contribution

Abstract

[Autom. eng. transl.] Lei TV is the female channel of the Rcs Group broadcast on Sky. Launched in 2009, it underwent a rebranding in 2010 continuing uninterruptedly to work on its brand identity. To increase brand awareness, channel marketing worked on the "All Equal" project, the first site where you don't enter if you're not a woman.
Translated title of the contribution[Autom. eng. transl.] Target marketing: She Tv launches the first site where if you are not a woman you do not enter.
Original languageItalian
Publication statusPublished - 2012
Externally publishedYes

Keywords

  • marketing
  • target

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