Sustainable business models impacting consumers’ attitudes

Roberta Sebastiani, M. GEREMIA

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sustainability issues are becoming a major concern for consumers and, accordingly, businesses. The latter are striving to engage consumers in new sustainability product/service offerings, which are increasingly in demand. A meaningful example of a business model offering sustainable services is represented by the car sharing business. The aim of the paper is to explore how car sharing can influence consumers’ attitudes toward sustainable consumption. The study shows that users mainly join the service for functional benefits, yet symbolic benefits that address sustainability stances also emerge. Hence, the service seems to implicitly heighten consumers’ sustainability attitudes. Managerial implications are drawn
Original languageEnglish
Title of host publicationInternational Marketing Trends Conference Proceedings
Pages325-336
Number of pages12
Publication statusPublished - 2015
EventInternational Marketing Trends Conference - Paris
Duration: 23 Jan 201524 Jan 2015

Conference

ConferenceInternational Marketing Trends Conference
CityParis
Period23/1/1524/1/15

Keywords

  • Business model
  • Corporate Sustainability

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