Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali

Translated title of the contribution: [Autom. eng. transl.] Product modularization strategies and value creation in industrial markets

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The chapter deeps into the strategies of product modularization in business markets according to a marketing and customer value perspective.The thesis developed is that most of studies on product modularity adopts a supplier-oriented perspective. An effective modularization strategy needs to be developed and implemented comined with a real and concrete customer orientation.
Translated title of the contribution[Autom. eng. transl.] Product modularization strategies and value creation in industrial markets
Original languageItalian
Title of host publicationTeorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
EditorsANNALISA TUNISINI
Pages63-85
Number of pages23
Publication statusPublished - 2008

Keywords

  • CUSTOMER VALUE
  • MODULARIZZAZIONE

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