Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali

Annalisa Tunisini

Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali

Translated title of the contribution: [Autom. eng. transl.] Product modularization strategies and value creation in industrial markets

Annalisa Tunisini

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The chapter deeps into the strategies of product modularization in business markets according to a marketing and customer value perspective.The thesis developed is that most of studies on product modularity adopts a supplier-oriented perspective. An effective modularization strategy needs to be developed and implemented comined with a real and concrete customer orientation.

Translated title of the contribution	[Autom. eng. transl.] Product modularization strategies and value creation in industrial markets
Original language	Italian
Title of host publication	Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
Editors	ANNALISA TUNISINI
Pages	63-85
Number of pages	23
Publication status	Published - 2008

Keywords

CUSTOMER VALUE
MODULARIZZAZIONE

Cite this

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title = "Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali",

abstract = "The chapter deeps into the strategies of product modularization in business markets according to a marketing and customer value perspective.The thesis developed is that most of studies on product modularity adopts a supplier-oriented perspective. An effective modularization strategy needs to be developed and implemented comined with a real and concrete customer orientation.",

keywords = "CUSTOMER VALUE, MODULARIZZAZIONE, CUSTOMER VALUE, MODULARIZZAZIONE",

author = "Annalisa Tunisini",

year = "2008",

language = "Italian",

isbn = "9788846492692",

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T1 - Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali

AU - Tunisini, Annalisa

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N2 - The chapter deeps into the strategies of product modularization in business markets according to a marketing and customer value perspective.The thesis developed is that most of studies on product modularity adopts a supplier-oriented perspective. An effective modularization strategy needs to be developed and implemented comined with a real and concrete customer orientation.

AB - The chapter deeps into the strategies of product modularization in business markets according to a marketing and customer value perspective.The thesis developed is that most of studies on product modularity adopts a supplier-oriented perspective. An effective modularization strategy needs to be developed and implemented comined with a real and concrete customer orientation.

KW - CUSTOMER VALUE

KW - MODULARIZZAZIONE

KW - CUSTOMER VALUE

KW - MODULARIZZAZIONE

UR - http://hdl.handle.net/10807/14109

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SN - 9788846492692

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EP - 85

BT - Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

A2 - TUNISINI, ANNALISA

ER -

Strategie di modularizzazione del prodotto e creazione del valore nei mercati industriali

Abstract

Keywords

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