Strategic Thinking and the IMP Approach: a Comparative Analysis

E Baraldi, R Brennan, D Harrison, Annalisa Tunisini, J. Zolkiewski

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The purpose of this paper is to compare the IMP approach with five important schools of thought in strategy, with the aims of establishing what areas of agreement and disagreement exist and identifying whether the IMP approach can yield unique insights into strategy, strategizing, and the strategy process. We compare and contrast the IMP approach with, in turn, the rational planning approach to strategy associated with Ansoff, the positioning approach associated with Porter, the resource-based view associated with Barney, the deliberate/emergent approach associated with Mintzberg, and the strategy-as-practice approach associated with Whittington. As we move through these five schools of thought – which are addressed in a roughly chronological order - we discern an increasing degree of alignment with the assumptions and methods of IMP scholars. The outcome from our analysis is a suggested research agenda designed to bring the concepts and methods of industrial networks research to bear upon strategy, strategizing, and the strategy process.
Original languageEnglish
Title of host publication22nd IMP (industrial Marketing and Purchasing) Conference
Number of pages21
Publication statusPublished - 2006
Event22nd IMP Conference - Milano
Duration: 7 Sept 20069 Sept 2006


Conference22nd IMP Conference


  • business strategy
  • schools of thought


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