[Autom. eng. transl.] The abstract of the final project work presented by the author at the end of the "InnoTal - Talents for innovation" course, promoted by IULM and Fondazione CRUI, was published. The aim of the project is to bring the world of performing arts closer to that of businesses and companies, proposing the construction of a theatrical show whose first purpose is to allow the client company to talk about it.
|Translated title of the contribution||[Autom. eng. transl.] History of an enterprise. Theater and storytelling as a tool for the development and strengthening of corporate identity and image|
|Title of host publication||Self marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione|
|Editors||Vincenzo Russo, Massimo Bustreo|
|Number of pages||1|
|Publication status||Published - 2015|
- teatro e azienda
- teatro e impresa