Storia di un’impresa. Teatro e narrazione come strumento per lo sviluppo e il rafforzamento dell’identità e dell’immagine d’azienda

Translated title of the contribution: [Autom. eng. transl.] History of an enterprise. Theater and storytelling as a tool for the development and strengthening of corporate identity and image

Stefania Berte'

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The abstract of the final project work presented by the author at the end of the "InnoTal - Talents for innovation" course, promoted by IULM and Fondazione CRUI, was published. The aim of the project is to bring the world of performing arts closer to that of businesses and companies, proposing the construction of a theatrical show whose first purpose is to allow the client company to talk about it.
Translated title of the contribution[Autom. eng. transl.] History of an enterprise. Theater and storytelling as a tool for the development and strengthening of corporate identity and image
Original languageItalian
Title of host publicationSelf marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione
EditorsVincenzo Russo, Massimo Bustreo
Pages169
Number of pages1
Publication statusPublished - 2015

Keywords

  • formazione
  • storytelling
  • teatro e azienda
  • teatro e impresa

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