Stakeholder engagement as a contested dialogic territory: an interpretive glance

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Although stakeholder engagement (SE) is presently considered a priority in the management scholars’ research agenda across all domains, there is still no shared theory nor practice on the concept since it lacks clarity and consistency both at conceptual and managerial level. Our study is aimed at depicting and at the same time disentangling the complexity of the SE concept, by outlining its distinctive characteristics and the way they interplay in framing SE. Our evidence points at SE as a dynamic, recurring and self-propelling dialogic process, started and managed by the firm. This process is marked by a progressive opening of the company toward stakeholders which relies on sharing and negotiating a stake that company and stakeholders put forth for confrontation and adjustment. Dialogue appears as the fuel encouraging and moving on this process by allowing parenthetic interaction, reciprocal understanding, and anticipation of stakeholder expectations.
Original languageEnglish
Title of host publicationXIX CORPORATE AND MARKETING COMMUNICATIONS CONFERENCE (CMC) PROCEEDINGS
Pages147-149
Number of pages3
Publication statusPublished - 2014
EventXIX Corporate and Marketing Communications Conference (CMC) - Milano
Duration: 3 Apr 20144 Apr 2014

Conference

ConferenceXIX Corporate and Marketing Communications Conference (CMC)
CityMilano
Period3/4/144/4/14

Keywords

  • business ethics
  • responsibility
  • stakeholder dialogue
  • stakeholder engagement

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