Abstract
Sponsorship and naming rights agreements enhance brand visibility and foster community goodwill.\r\nThese complex partnerships require precise valuation methods, including market, income, and costbased approaches. Effective risk management, stakeholder engagement, and innovation ensure\r\nlong-term value
| Translated title of the contribution | Sponsorships and naming rights: economic evaluation |
|---|---|
| Original language | Italian |
| Pages (from-to) | 228-236 |
| Number of pages | 9 |
| Journal | IL DIRITTO INDUSTRIALE |
| Volume | 2025 |
| Issue number | 3 |
| Publication status | Published - 2025 |
Keywords
- sponsorizzazioni
- diritto industriale
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