Sostenibilità ambientale e preferenze dei consumatori nel contesto dell’e-commerce: un’analisi empirica sulle opzioni di delivery

Translated title of the contribution: [Autom. eng. transl.] Environmental sustainability and consumer preferences in the context of e-commerce: an empirical analysis of delivery options

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] The increase in e-commerce and the adoption of omnichannel strategies by brick and mortar companies are leading to a huge spread of home delivery. However, this solution has implications in terms of traffic congestion in urban areas and increased CO2 emissions due to the inefficiency of delivery methods. The use of an alternative delivery method, such as parcel lockers, could on the one hand have positive implications for sustainability, but on the other, a negative impact in the perception on the level of logistic service by the customer. This research aims to test the hypothesis that a consumer is more likely to use specific delivery methods, such as parcel lockers, if adequately informed about their best environmental performance. The study conducted on a sample of 290 final consumers shows how this hypothesis is confirmed. The implications for management are presented in the final part of the research.
Translated title of the contribution[Autom. eng. transl.] Environmental sustainability and consumer preferences in the context of e-commerce: an empirical analysis of delivery options
Original languageItalian
Title of host publicationMarketing 4.0: le sfide della multicanalità
Pages1-5
Number of pages5
Publication statusPublished - 2019
EventMarketing 4.0: le sfide della multicanalità - XVI Convegno SIM - Piacenza
Duration: 24 Oct 201925 Oct 2019

Conference

ConferenceMarketing 4.0: le sfide della multicanalità - XVI Convegno SIM
CityPiacenza
Period24/10/1925/10/19

Keywords

  • e-commerce
  • last mile logistics
  • omnichannel strategy
  • survey
  • sustainability

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