Social Marketing to Protect the Environment: What Works

Edoardo Lozza

doi:10.4135/9781483349466

Social Marketing to Protect the Environment: What Works

Translated title of the contribution: [Autom. eng. transl.] Social Marketing to Protect the Environment: What Works

Edoardo Lozza

Research output: Contribution to journal › Book/Film/Article review

104 Citations (Scopus)

Abstract

Social Marketing to Protect the Environment: What Works

Translated title of the contribution	[Autom. eng. transl.] Social Marketing to Protect the Environment: What Works
Original language	Italian
Pages (from-to)	597-597
Number of pages	1
Journal	MICRO & MACRO MARKETING
DOIs	https://doi.org/10.4135/9781483349466
Publication status	Published - 2012

Keywords

social marketing

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10.4135/9781483349466

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title = "Social Marketing to Protect the Environment: What Works",

abstract = "Social Marketing to Protect the Environment: What Works",

keywords = "social marketing, social marketing",

author = "Edoardo Lozza",

year = "2012",

doi = "10.4135/9781483349466",

language = "Italian",

pages = "597--597",

journal = "MICRO \& MACRO MARKETING",

issn = "1121-4228",

publisher = "Il Mulino publishing house",

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T1 - Social Marketing to Protect the Environment: What Works

AU - Lozza, Edoardo

PY - 2012

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N2 - Social Marketing to Protect the Environment: What Works

AB - Social Marketing to Protect the Environment: What Works

KW - social marketing

UR - http://hdl.handle.net/10807/41724

U2 - 10.4135/9781483349466

DO - 10.4135/9781483349466

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SP - 597

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JO - MICRO & MACRO MARKETING

JF - MICRO & MACRO MARKETING

ER -

Social Marketing to Protect the Environment: What Works

Abstract

Keywords

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