S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Francesca Seracini

S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Francesca Seracini

Research output: Contribution to journal › Literature review

Abstract

Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

Original language	English
Pages (from-to)	328-328
Number of pages	1
Journal	L'ANALISI LINGUISTICA E LETTERARIA
Volume	XXI
Publication status	Published - 2013

Keywords

corporate websites, multimodality, translation, text production, transcription

Cite this

@article{d50a035b84d141c29c78fa02adb1f0a1,

title = "S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85",

abstract = "Rike{\textquoteright}s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.",

keywords = "corporate websites, multimodality, translation, text production, transcription, corporate websites, multimodality, translation, text production, transcription",

author = "Francesca Seracini",

year = "2013",

language = "English",

volume = "XXI",

pages = "328--328",

journal = "L'ANALISI LINGUISTICA E LETTERARIA",

issn = "1122-1917",

publisher = "EDUCatt",

}

TY - JOUR

T1 - S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

AU - Seracini, Francesca

PY - 2013

Y1 - 2013

N2 - Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

AB - Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

KW - corporate websites, multimodality, translation, text production, transcription

UR - http://hdl.handle.net/10807/62321

M3 - Literature review

SN - 1122-1917

VL - XXI

SP - 328

EP - 328

JO - L'ANALISI LINGUISTICA E LETTERARIA

JF - L'ANALISI LINGUISTICA E LETTERARIA

ER -

S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Abstract

Keywords

Other files and links

Fingerprint

Cite this