Sintonia d impresa e di mercato: Cobra

Translated title of the contribution: [Autom. eng. transl.] Business and market harmony: Cobra

Renato Fiocca, Loretta Battaglia

Research output: Chapter in Book/Report/Conference proceedingChapter


[Autom. eng. transl.] The success of a company is increasingly intensely correlated to its ability to innovate, drawing from the relationship with the environment, and in particular the market, all the stimuli and stresses existing in it and which, reported within the company, can enable the development of successful innovations. The Cobra Automotive Technologies Case deals with the issue of market relations with particular emphasis on the ability to draw from the markets (supply, sales, technology, etc.) elements of stimulating innovation aimed at the growth and development of the company
Translated title of the contribution[Autom. eng. transl.] Business and market harmony: Cobra
Original languageItalian
Title of host publicationUn tesoro emergente. Le medie imprese italiane dell era globale
EditorsRiccardo Varaldo, Daniele Dalli, Riccardo Resciniti, ANNALISA TUNISINI
Number of pages17
Publication statusPublished - 2009


  • imprenditorialità
  • innovazione
  • managerialità
  • relazioni


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