Service Innovation as a process of sense-making

Translated title of the contribution: [Autom. eng. transl.] Service Innovation as a process of sense-making

Roberta Sebastiani, Daniela Corsaro, Cristina Mele

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] Starting point of our study is that of innovation in a collective phenomenon where new meanings emerge and are shared among actors. The attention shifts from the outcome to the innovative offering to the process of service innovation. Concepts from social construction help us to better service innovation, to make sense of making by companies, customers and other partners as inter-subjective actors in a social, economic, cultural context (Edvardsson et al. 2010).
Translated title of the contribution[Autom. eng. transl.] Service Innovation as a process of sense-making
Original languageItalian
Title of host publicationService Innovation Research
Pages57-63
Number of pages7
Publication statusPublished - 2013

Keywords

  • INNOVATION
  • SERVICE Innovation

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