Service Ecosystem & Retail. Evidenze empiriche dal mondo DIY

Translated title of the contribution: [Autom. eng. transl.] Service Ecosystem & Retail. Empirical evidence from the DIY world

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] There are several contributions in the literature relating to Service Innovation in some areas, such as financial and healthcare. An interesting sector in which there is further room for further study, in light of the contribution of Service Dominat Logic, is retail, one of the largest and most diversified areas globally, which has been experiencing unprecedented changes in recent years. The implementation of Service Innovation strategies and mechanisms in this context is an interesting opportunity for retailers to seize, to defend and improve their competitive advantage in a historical moment in which great transformations are taking place in the market driven by digitization, by the appearance of new competitors and changes in consumer habits. The paper aims to investigate how Service Innovation impacts the service ecosystem, intended as a complex network of actors who integrate resources and exchange services for the co-creation of value, in the retail sector, through the study of what is happening. within a leading DIY company. The research also aims to outline possible responses that this sector can adopt, given the new trends and market needs, in terms of service, as a lever to compete on the market. Keywords: Service Ecosystem, Retail, Service Innovation, DIY
Translated title of the contribution[Autom. eng. transl.] Service Ecosystem & Retail. Empirical evidence from the DIY world
Original languageItalian
Title of host publicationIl Marketing per una società migliore
Pages1-500
Number of pages500
Publication statusPublished - 2020
EventIl Marketing per una società migliore XVII Convegno Annuale della Società Italiana Marketing - Università LIUC
Duration: 28 Oct 202030 Oct 2020

Conference

ConferenceIl Marketing per una società migliore XVII Convegno Annuale della Società Italiana Marketing
CityUniversità LIUC
Period28/10/2030/10/20

Keywords

  • Service ecosystem, DIY, digital

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