Senza confini di "campo". La fase field della ricerca

Translated title of the contribution: [Autom. eng. transl.] Without "field" boundaries. The field phase of the research

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] In research on media communication, the phase dedicated to the analysis of consumption, that is, of what individuals tell of themselves in relation to the media, undoubtedly represents a central part, if not the most vital, of a survey design. the context from which the research project presented in this volume started is that of the reached awareness of the important change taking place in all levels of the media scenario, and of the need to carry out research on it to fully understand it. The new wealth, if not overabundance, of platforms and systems of use, of channels, of products, brands, together with the election of fragmentation as the predominant feature of the paths of media fruition, represent the two coordinates that are as decisive as they are elusive with which a search on convergence must come to terms.
Translated title of the contribution[Autom. eng. transl.] Without "field" boundaries. The field phase of the research
Original languageItalian
Title of host publicationTelevisione convergente. La tv oltre il piccolo schermo
EditorsALDO GRASSO, MASSIMO SCAGLIONI
Pages103-108
Number of pages6
Publication statusPublished - 2010

Keywords

  • multiplatform audiences
  • pubblici convergenti
  • qualitative research
  • ricerca etnografica

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