Se il cliente è “una” cliente

Translated title of the contribution: [Autom. eng. transl.] If the customer is "a" customer

Elisabetta Musi, Stefania Mazza

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The assay detects the emergence of a new subject in the economic and business world: women. It highlights contradictions and problems in the difficult reconciliation of family and professional life, and it indicates actions and examples of best practices in support of female customers.
Translated title of the contribution[Autom. eng. transl.] If the customer is "a" customer
Original languageItalian
Title of host publicationFare la differenza. Analisi e proposte di gender management
EditorsVANNA IORI
Pages68-81
Number of pages14
Publication statusPublished - 2014

Keywords

  • clientela femminile
  • conciliazione
  • family life
  • female customers
  • professional life
  • reconciliation
  • vita familiare
  • vita professionale

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