Abstract
The assay detects the emergence of a new subject in the economic and business world: women. It highlights contradictions and problems in the difficult reconciliation of family and professional life, and it indicates actions and examples of best practices in support of female customers.
| Translated title of the contribution | [Autom. eng. transl.] If the customer is "a" customer |
|---|---|
| Original language | Italian |
| Title of host publication | Fare la differenza. Analisi e proposte di gender management |
| Editors | VANNA IORI |
| Pages | 68-81 |
| Number of pages | 14 |
| Publication status | Published - 2014 |
Keywords
- clientela femminile
- conciliazione
- family life
- female customers
- professional life
- reconciliation
- vita familiare
- vita professionale