SALVATORE FERRAGAMO

Translated title of the contribution: [Autom. eng. transl.] SALVATORE FERRAGAMO

Roberta Crespi

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
Translated title of the contribution[Autom. eng. transl.] SALVATORE FERRAGAMO
Original languageItalian
Title of host publicationLUXURY CHINA
Pages127-142
Number of pages16
Volume1
Publication statusPublished - 2012

Keywords

  • LUSSO

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