Rivoluzione commerciale e discontinuità delle politiche di mercato

Translated title of the contribution: [Autom. eng. transl.] Commercial revolution and discontinuity of market policies

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The work identifies the main discontinuities of commercial scenarios and trade marketing policies of companies
Translated title of the contribution[Autom. eng. transl.] Commercial revolution and discontinuity of market policies
Original languageItalian
Title of host publicationPRODOTTO, CONSUMATORE E POLITICHE DI MERCATO QUARANT'ANNI DOPO (Scritti in onore di Stefano Podestà)
EditorsSTEFANIA BORGHINI, ANTONELLA CARU', FRANCESCA GOLFETTO, STEFANO PACE, DIEGO RINALLO, LUCA VISCONTI, FABRIZIO ZERBINI
Pages353-368
Number of pages16
Publication statusPublished - 2012

Keywords

  • SCENARI COMMERCIALI
  • TRADE MARKETING

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