Risalite e discese. Le trasformazioni dei percorsi degli spettatori nell'ecosistema mediale

Translated title of the contribution: [Autom. eng. transl.] Go up and down. The transformations of the spectators' paths in the media ecosystem

Massimo Scaglioni, Luca Barra

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Television viewers are starting to make themselves familiar with a convergent media landascape, and to engage with a lot of Tv programs (and their textual extentions, access forms and multilayered brands) alongside a variety paths. This essay presents the final results of a four-year long qualitative research on Italian convergent television, mainly focusing on TV series, on the changes in their consumption habits, on the different approaches to TV and media convergence, and on a model of "weak" and "strong" engagement that represents effectively the relationships between TV series and their audience.
Translated title of the contribution[Autom. eng. transl.] Go up and down. The transformations of the spectators' paths in the media ecosystem
Original languageItalian
Title of host publicationMedia Mutations. Gli ecosistemi narrativi nello scenario mediale contemporaneo. Spazi, modelli, usi sociali
EditorsCLAUDIO BISONI, VERONICA INNOCENTI
Pages165-174
Number of pages10
Publication statusPublished - 2013

Keywords

  • Consumo televisivo
  • Convergence
  • Convergenza
  • Serie televisive
  • Tv consumption
  • Tv series

Fingerprint Dive into the research topics of '[Autom. eng. transl.] Go up and down. The transformations of the spectators' paths in the media ecosystem'. Together they form a unique fingerprint.

Cite this