Abstract
[Autom. eng. transl.] Repetition is a founding mechanism of the advertising phenomenon; a mechanism that affects and defines the relationships between production and consumption, between text and context.
| Translated title of the contribution | Repetition |
|---|---|
| Original language | Italian |
| Title of host publication | Dreams. I sogni degli italiani in cinquant'anni di pubblicità televisiva |
| Publisher | Bruno Mondadori |
| Pages | 163-164 |
| Number of pages | 2 |
| ISBN (Print) | 88-424-9640-5 |
| Publication status | Published - 2004 |
Keywords
- Advertising
- Pubblicità
- Television
- Televisione
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