Riflessioni sulla gestione del prodotto nei mercati industriali

Annalisa Tunisini

Riflessioni sulla gestione del prodotto nei mercati industriali

Translated title of the contribution: [Autom. eng. transl.] Reflections on product management in industrial markets

Annalisa Tunisini

Research output: Contribution to journal › Article › peer-review

Abstract

The article debates the concept of product as perceived and expected by the industrial customer. It then develops reflections on strategies of product modularity and customer adaptation by companies acting in business markets.

Translated title of the contribution	[Autom. eng. transl.] Reflections on product management in industrial markets
Original language	Italian
Pages (from-to)	217-232
Number of pages	16
Journal	MICRO & MACRO MARKETING
Volume	XI
Publication status	Published - 2002

Keywords

mercati industriali
modularizzazione
prodotto

Cite this

@article{752c0119fe0e4f4992087e1423ef1161,

title = "Riflessioni sulla gestione del prodotto nei mercati industriali",

abstract = "The article debates the concept of product as perceived and expected by the industrial customer. It then develops reflections on strategies of product modularity and customer adaptation by companies acting in business markets.",

keywords = "mercati industriali, modularizzazione, prodotto, mercati industriali, modularizzazione, prodotto",

author = "Annalisa Tunisini",

year = "2002",

language = "Italian",

volume = "XI",

pages = "217--232",

journal = "MICRO \& MACRO MARKETING",

issn = "1121-4228",

publisher = "Societa Editrice Il Mulino",

}

TY - JOUR

T1 - Riflessioni sulla gestione del prodotto nei mercati industriali

AU - Tunisini, Annalisa

PY - 2002

Y1 - 2002

N2 - The article debates the concept of product as perceived and expected by the industrial customer. It then develops reflections on strategies of product modularity and customer adaptation by companies acting in business markets.

AB - The article debates the concept of product as perceived and expected by the industrial customer. It then develops reflections on strategies of product modularity and customer adaptation by companies acting in business markets.

KW - mercati industriali

KW - modularizzazione

KW - prodotto

KW - mercati industriali

KW - modularizzazione

KW - prodotto

UR - http://hdl.handle.net/10807/14146

M3 - Articolo

SN - 1121-4228

VL - XI

SP - 217

EP - 232

JO - MICRO & MACRO MARKETING

JF - MICRO & MACRO MARKETING

ER -

Riflessioni sulla gestione del prodotto nei mercati industriali

Abstract

Keywords

Other files and links

Fingerprint

Cite this