Ri-personalizzazione e management nella transizione in corso

Translated title of the contribution: [Autom. eng. transl.] Re-personalization and management in the ongoing transition

Roberta Sebastiani, Daniela Corsaro, ENZO RULLANI, CRISTINA MELE

Research output: Book/ReportBook


[Autom. eng. transl.] We live in contradictory times, difficult to interpret and govern rationally. On the one hand, in fact, in everyday reality we observe the spread of pervasive mechanisms of depersonalization, in which the protagonists are machines, algorithms, data and other digital devices that condition the men with whom they come into contact. At the same time, however, processes of innovation and exploration of the possible take shape which are instead manned by people, thus giving rise to more or less relevant forms of re-personalization of economic processes and social relations. Based on case studies that have been developed in collaboration with CFMT (Tertiary Management Training Center), this volume deals with the theme of business re-personalization focusing on four lines of reflection: participatory innovation, digital connection, creation of senses and meanings and re-personalization through experience. The proposed approach goes beyond the linear path from the old to the new, to cross instead the roughnesses and conflicts typical of the transition. The ambivalence between old and new, between replicative and generative knowledge, between autonomy of people and collaborative commitments in networks is in fact assumed as the building block of ongoing re-personalization.
Translated title of the contribution[Autom. eng. transl.] Re-personalization and management in the ongoing transition
Original languageItalian
Number of pages223
ISBN (Print)9788835105268
Publication statusPublished - 2020

Publication series



  • Digital transformation
  • Management


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