Ri-belle in rosa. Figure dell’adolescenza nel franchise delle Principesse Disney

[Autom. eng. transl.] The essay deals with a particular segment of animated cinematography, that produced by Walt Disney Studios from 1937, draws, directly or indirectly, with greater or lesser freedom, from the narrative repertoire of the fairy tale as codified by the literary genre of the Märchen or of the Fairy tale. In particular, attention is placed on a narrative figure so evidenced in such cinematography as to become an authentic franchise in the marketing strategies undertaken by Disney: the figure of the Princess. Despite appearances it is a complex object, placed at the crossroads of folk tradition, children's literature, film and toy industry, marketing and merchandising, psychoanalysis and developmental psychology, feminist criticism and gender studies and - above all - processes of consumption and appropriation that sees millions of girls (and children) engaged all over the world.