Reti sociali e innovazione in viticoltura

Translated title of the contribution: [Autom. eng. transl.] Social networks and innovation in viticulture

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] How do knowledge and information spread within a network? This volume provides answers to this question, analyzing dynamics and mechanisms of diffusion of innovation within wine clusters. Starting from some of the most recent contributions to the theme of innovation and combining them with the analysis of social networks (Social Network Analysis), Social networks and innovation in viticulture represents an exploration ... The book empirically analyzes the evolution of viticulture in Sicily, that in the last two decades has been involved in a process of profound transformation that has allowed the strategic reorientation of the sector and the definition of a precise role within the national and international competitive system. Contrary to the common perception of a traditional sector, changes in the global wine market have imposed. The wine sector shows that innovation can be pervasive and reshape processes and products The North-West wine area, where the region's wine production is concentrated, was one of the main protagonists of the innovation process in the sector. In fact, despite its numerous structural constraints, including the lack of production services, it has been able to make changes that affect not only the qualitative side of production, but also the organizational and management side. This has been made possible above all by the long history of accumulation of know-how alongside natural conditions and intentional factors, they have always counted some local capacities to guess the opportunities of the market, including international ones, and to invest in experimentation and knowledge. The analysis presented is aimed at understanding what has favored the development of development and the challenges that the sector has not yet faced making its success story a partially completed path. Contrary to the common perception of a traditional sector, changes in the global wine market have imposed. The wine sector shows that innovation can be pervasive due to the opportunity it gives to reshape the entire production chain. In fact, in each vineyard, innovations can affect different parts of the production: technical and organizational changes in the cultivation of grapes, modernization of the winery, up to marketing communication, development of practices and environmental management tools for tourism.
Translated title of the contribution[Autom. eng. transl.] Social networks and innovation in viticulture
Original languageItalian
PublisherFranco Angeli
Number of pages141
ISBN (Print)9788891760593
Publication statusPublished - 2017

Keywords

  • Innovazione

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