Relazioni interattive con gli utilizzatori ed evoluzione del marketing nelle grandi imprese high tech

Annalisa Tunisini

Relazioni interattive con gli utilizzatori ed evoluzione del marketing nelle grandi imprese high tech

Translated title of the contribution: [Autom. eng. transl.] Interactive relationships with users and marketing evolution in large high tech companies

Annalisa Tunisini

Research output: Contribution to journal › Article › peer-review

Abstract

The article discusses and confronts two perspectives to marketing exchanges: the transaction and relationship perspectives. It thus studies how marketing organization and role changes when the company starts to handle market relationships according to a long term relationship approach.

Translated title of the contribution	[Autom. eng. transl.] Interactive relationships with users and marketing evolution in large high tech companies
Original language	Italian
Pages (from-to)	5-25
Number of pages	21
Journal	MICRO & MACRO MARKETING
Volume	2
Publication status	Published - 1994

Keywords

marketing
relaizoni di scambio

Cite this

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title = "Relazioni interattive con gli utilizzatori ed evoluzione del marketing nelle grandi imprese high tech",

abstract = "The article discusses and confronts two perspectives to marketing exchanges: the transaction and relationship perspectives. It thus studies how marketing organization and role changes when the company starts to handle market relationships according to a long term relationship approach.",

keywords = "marketing, relaizoni di scambio, marketing, relaizoni di scambio",

author = "Annalisa Tunisini",

year = "1994",

language = "Italian",

volume = "2",

pages = "5--25",

journal = "Micro and Macro Marketing",

issn = "1121-4228",

publisher = "Bologna Italy: Societa Editrice il Mulino Spa",

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AU - Tunisini, Annalisa

PY - 1994

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N2 - The article discusses and confronts two perspectives to marketing exchanges: the transaction and relationship perspectives. It thus studies how marketing organization and role changes when the company starts to handle market relationships according to a long term relationship approach.

AB - The article discusses and confronts two perspectives to marketing exchanges: the transaction and relationship perspectives. It thus studies how marketing organization and role changes when the company starts to handle market relationships according to a long term relationship approach.

KW - marketing

KW - relaizoni di scambio

KW - marketing

KW - relaizoni di scambio

UR - http://hdl.handle.net/10807/14118

M3 - Articolo in rivista

SN - 1121-4228

VL - 2

SP - 5

EP - 25

JO - Micro and Macro Marketing

JF - Micro and Macro Marketing

ER -

Relazioni interattive con gli utilizzatori ed evoluzione del marketing nelle grandi imprese high tech

Abstract

Keywords

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