Recensione a Guercini, S. (2023). Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Cheltenham, UK: Edward
Elgar Publishing, pp. 184.

Cinzia Castiglioni

doi:10.1431/114943

Recensione a Guercini, S. (2023). Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Cheltenham, UK: Edward Elgar Publishing, pp. 184.

Cinzia Castiglioni^*

^*Corresponding author

Research output: Contribution to journal › Book/Film/Article review

Abstract

[Ita:]N/A

Original language	Italian
Pages (from-to)	685-686
Number of pages	2
Journal	MICRO & MACRO MARKETING
Volume	33
DOIs	https://doi.org/10.1431/114943
Publication status	Published - 2024

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recensione

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10.1431/114943

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Recensione a Guercini, S. (2023). Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Cheltenham, UK: Edward Elgar Publishing, pp. 184.

Abstract

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