Reasons for Facebook usage: Data from 46 Countries

Miriam Parise, Giulia Lopez, Ariela Francesca Pagani, Marta Kowal, Piotr Sorokowski, Agnieszka Sorokowska, Małgorzata Dobrowolska, Katarzyna Pisanski, Anna Oleszkiewicz, Toivo Aavik, Grace Akello, Charlotte Alm, Naumana Amjad, Afifa Anjum, Kelly Asao, Chiemezie S. Atama, Derya Atamtürk Duyar, Richard Ayebare, Mons Bendixen, Aicha BensafiaBoris Bizumic, Mahmoud Boussena, David M. Buss, Marina Butovskaya, Seda Can, Katarzyna Cantarero, Antonin Carrier, Hakan Cetinkaya, Daniel Conroy-Beam, Marco A. C. Varella, Rosa M. Cueto, Marcin Czub, Daria Dronova, Seda Dural, Izzet Duyar, Berna Ertugrul, Agustín Espinosa, Ignacio Estevan, Carla S. Esteves, Tomasz Frackowiak, Jorge Contreras-Graduño, Farida Guemaz, Ivana Hromatko, Chin-Ming Hui, Iskra Herak, Jas L. Jaafar, Feng Jiang, Konstantinos Kafetsios, Tina Kavcic, Leif Edward Ottesen Kennair, Nicolas Kervyn, Nils C. Köbis, András Láng, Georgina R. Lennard, Ernesto León, Torun Lindholm, Mohammad Madallh Alhabahba, Alvaro Mailhos, Zoi Manesi, Rocío Martínez, Sarah L. McKerchar, Norbert Meskó, Girishwar Misra, Hoang Moc Lan, Conal Monaghan, Emanuel C. Mora, Alba Moya Garófano, Bojan Musil, Jean C. Natividade, George Nizharadze, Elisabeth Oberzaucher, Mohd S. Omar Fauzee, Ike E. Onyishi, Baris Özener, Vilmante Pakalniskiene, Farid Pazhoohi, Mariia Perun, Annette Pisanski, Nejc Plohl, Camelia Popa, Pavol Prokop, Muhammad Rizwan, Mario Sainz, Svjetlana Salkičević, Ruta Sargautyte, Susanne Schmehl, Oksana Senyk, Rizwana Shaikh, Shivantika Sharad, Franco Simonetti, Meri Tadinac, Truong Thi Khanh Ha, Trinh Thi Linh, Karina Ugalde González, Nguyen Van Luot, Christin-Melanie Vauclair, Luis D. Vega, Gyesook Yoo, Stanislava Yordanova Stoyanova, Zainab F. Zadeh, Maja Zupančič

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Seventy-nine percent of internet users use Facebook, and on average they access Facebook eight times a day (Greenwood et al., 2016). To put these numbers into perspective, according to Clement (2019), around 30% of the world’s population uses this Online Social Network (OSN) site. Despite the constantly growing body of academic research on Facebook (Chou et al., 2009; Back et al., 2010; Kaplan and Haenlein, 2010; McAndrew and Jeong, 2012; Wilson et al., 2012; Krasnova et al., 2017), there remains limited research regarding the motivation behind Facebook use across different cultures. Our main goal was to collect data from a large cross-cultural sample of Facebook users to examine the roles of sex, age, and, most importantly, cultural differences underlying Facebook use.
Original languageEnglish
Pages (from-to)1-7
Number of pages7
JournalFrontiers in Psychology
Volume11
DOIs
Publication statusPublished - 2020

Keywords

  • Facebook
  • age differences
  • cross-cultural
  • motives
  • online social network
  • sex differences

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