Quando la pubblicità comparativa può generare un indebito vantaggio

Translated title of the contribution: [Autom. eng. transl.] When comparative advertising can generate an undue advantage

Sara Alvanini

Research output: Contribution to journalArticle

Abstract

[Autom. eng. transl.] In this article, the author addresses the various issues that the court has dealt with in this sentence: from the expanded definition of the risk of confusion, to the damage that the trademark of renown can undergo, from the conditions of legality of the comparative advertising to the undue advantage and, finally, from the atypical uses of the brand of others to the powers conferred on the owner of the registered trademark.
Translated title of the contribution[Autom. eng. transl.] When comparative advertising can generate an undue advantage
Original languageItalian
Pages (from-to)257-273
Number of pages17
JournalIL DIRITTO INDUSTRIALE
Publication statusPublished - 2010

Keywords

  • indebito vantaggio
  • marchio

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