[Autom. eng. transl.] Cultural events, in all the different forms, dimensions and connotations, constitute an extraordinary wealth of cities and territories as an expression of identity and community, of narratives, of new creative languages. Festivals and parties not only linked to tradition, performative actions, exhibitions, site-specific installations built around places, historical recurrences, are just some of the many types of events denoted by the presence of objectives and artistic-cultural contents and by dynamic and evolutionary planning that they require continuous updating knowledge, methods and skills. The book offers a wide window on the creation and conception of cultural events, on design and production processes and, finally, on the strategic relationship with users, in terms of marketing and respect to the new challenges of audience development and audience engagement . Within a necessary theoretical framework, the text favors paths, suggestions, indications of operational and practical cutting, providing reading keys, interpretation and action. In this way the book is a valuable tool for the various university courses that address the theme of events in cultural, social and urban policies as well as in the wider field of communication, and for the operators of organizations, institutions and companies that professionally promote and they carry out cultural events.
|Translated title of the contribution||[Autom. eng. transl.] Planning of cultural events|
|Title of host publication||Organizzare eventi culturali. Ideazione, progettazione e gestione strategica del pubblico|
|Number of pages||120|
|Publication status||Published - 2018|