[Autom. eng. transl.] In 2004, the possibility is introduced for Italian-produced films to include the presence of products and brands for commercial purposes, provided that a 'suitable notice' in the credits makes the planned placement transparent and recognizable to the spectator ', which at international level has long been called' product placement '. The contribution reports the results of the detailed analysis of the insertions of the brands identified in 114 top Italian films from 2004 to 2011.
|Translated title of the contribution||[Autom. eng. transl.] Product Placement Made in Italy. An overview of the Italian experience from 2004 to 2011|
|Title of host publication||Rapporto 2012. Il mercato e l’industria del cinema in Italia|
|Number of pages||19|
|Publication status||Published - 2013|
- PRODUCT PLACEMENT
- PRODUCT PLACEMENT CINEMATOGRAFICO