[Autom. eng. transl.] The publication contains - in addition to a part dedicated to the theme of film product placement as a form of corporate communication, of which it examines the conditions of effectiveness - the results of the detailed analysis of the insertions of the brands identified in 114 Italian films from 2004 to 2011.
|Translated title of the contribution||[Autom. eng. transl.] Product placement Made in Italy. The brands in Italian films from 2004 to 2011|
|Publisher||Fondazione Ente dello spettacolo|
|Number of pages||314|
|Publication status||Published - 2013|
- Italian cinema
- Made in Italy
- Product placement