Abstract
[Autom. eng. transl.] The publication contains - in addition to a part dedicated to the theme of film product placement as a form of corporate communication, of which it examines the conditions of effectiveness - the results of the detailed analysis of the insertions of the brands identified in 114 Italian films from 2004 to 2011.
| Translated title of the contribution | [Autom. eng. transl.] Product placement Made in Italy. The brands in Italian films from 2004 to 2011 |
|---|---|
| Original language | Italian |
| Publisher | Fondazione Ente dello spettacolo |
| Number of pages | 314 |
| ISBN (Print) | 9788885095717 |
| Publication status | Published - 2013 |
Keywords
- Cinema
- Italian cinema
- Made in Italy
- Product placement