Predicting intentions and consumption of fruit and vegetables in Italian adolescents effects of anticipated regret and self-identity

The present research tested if the Theory of Planned Behaviour (TPB), including self-identity as a healthy eater and anticipated regret predicted fruit and vegetable consumption in adolescents when controlling for past behaviour. At baseline all variables were measured in a sample of adolescents. Two weeks later, self-reported fruit and vegetable consumption was assessed (N = 215). Structural Equation Modelling supported the independent effects of self-identity and anticipated regret on adolescents' intentions and behaviour, when controlling for TPB factors and past behaviour. The discussion suggests the relevance of these additional factors in promoting fruit and vegetable intake in adolescents.