Abstract
The Chapter deals with the Partial Least Squares (PLS) estimation algorithm and its use in the context of Structural Equation Models with Latent Variables (SEM-LV).
After a short description of the general structure of SEM-LV models, the PLS algorithm is introduced; then, statistical and geometrical interpretations of PLS are given.
A detailed application example based on the ABC Annual Customer Satisfaction Survey (ACSS) data concludes the Chapter.
| Original language | English |
|---|---|
| Title of host publication | Modern Analysis of Customer Surveys: With Applications using R |
| Editors | SILVIA SALINI, Ron S Kenett |
| Pages | 309-332 |
| Number of pages | 24 |
| DOIs | |
| Publication status | Published - 2012 |
Keywords
- PLS
- STRUCTURAL EQUATION MODELS WITH LATENT VARIABLES
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