Pirelli. Innovazione e Passione. 1872-2015

[Autom. eng. transl.] The life and history of Pirelli span three centuries, an unusual fact even among the most enduring companies. What are the values that made this extraordinary result possible? What are the salient features of the people who have managed the company over time? This monograph tells the "corporate history" of Pirelli, from the establishment of the company and the first Milanese factory in 1872, to the rapid international expansion, up to the current size of a global multinational, with 22 production facilities in 13 countries of the world, well integrated in different economic and social contexts. It is a story of industries, entrepreneurs, managers, engineers, researchers, workers, with a strong sense of identity that holds up over time. The volume also traces and illustrates the reasons for the choices of Pirelli's investments in the optical fiber and telecommunications sectors, up to the rise to the role of "global premium player" in the tire sector and recent international agreements.