Abstract
[Autom. eng. transl.] In a directionless society, old names can no longer be given new names
behaviors. To keep mass, corporate or political communication effective
whatever it is, a real paradigm shift is essential.
Oppressed by a strong sense of stasis, we certainly desire to live true experiences, rituals
transformative, existential paths that enrich us and change us profoundly.
But this cannot happen without relying on collective stories, perceived as
authentic.
Mass communication, corporate and political, is called into question: it is necessary, however
it, freeing oneself from an aesthetic of the ephemeral and moving towards an aesthetic of duration.
Yes, to the contributions by Antonio Spadaro and Stefano Gnasso, of a more theoretical-scenario nature
add the essays by Carlotta Ventura and Anna Camaiti Hostert, which testify how the
trends identified here have influenced the most recent communication strategies
corporate and President Biden's communication strategy.
A read that can be useful to everyone, but which should be essential for those
who operate, or who are preparing to do so, in the sectors of social, political and communication
of business.
Translated title of the contribution | [Autom. eng. transl.] Pandexit. change in society and new communication styles |
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Original language | Italian |
Publisher | Il Sole 24 ore editore |
Number of pages | 142 |
Publication status | Published - 2022 |
Externally published | Yes |
Keywords
- Società. Pandemia