Pandexit. cambiamento della società e nuovi stili di comunicazione

Translated title of the contribution: [Autom. eng. transl.] Pandexit. change in society and new communication styles

Stefano Gnasso

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] In a directionless society, old names can no longer be given new names behaviors. To keep mass, corporate or political communication effective whatever it is, a real paradigm shift is essential. Oppressed by a strong sense of stasis, we certainly desire to live true experiences, rituals transformative, existential paths that enrich us and change us profoundly. But this cannot happen without relying on collective stories, perceived as authentic. Mass communication, corporate and political, is called into question: it is necessary, however it, freeing oneself from an aesthetic of the ephemeral and moving towards an aesthetic of duration. Yes, to the contributions by Antonio Spadaro and Stefano Gnasso, of a more theoretical-scenario nature add the essays by Carlotta Ventura and Anna Camaiti Hostert, which testify how the trends identified here have influenced the most recent communication strategies corporate and President Biden's communication strategy. A read that can be useful to everyone, but which should be essential for those who operate, or who are preparing to do so, in the sectors of social, political and communication of business.
Translated title of the contribution[Autom. eng. transl.] Pandexit. change in society and new communication styles
Original languageItalian
PublisherIl Sole 24 ore editore
Number of pages142
Publication statusPublished - 2022
Externally publishedYes

Keywords

  • Società. Pandemia

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