Overview della ricerca

[Autom. eng. transl.] In 2016, a research gap was found relating to the still unexplored potential of consumption as a driver of acculturation processes. The emergence of new consumers and their consideration as a target by some companies, as well as the consolidation of acculturation processes and some sectoral dynamics, led to the birth of the research project "Immigrants as new consumers". In recent years, the discussion on migration has become highly polarized, considering almost exclusively the emergency aspects, while less attention has been paid to the issue of a stable social and economic inclusion of new consumers of foreign origin, on which the attention of this research, with particular regard to the latter generations and first generation immigrants.