Overdesign e sviluppo del nuovo prodotto: un’indagine sul ruolo dei bias cognitivi nei processi decisionali dei progettisti

Translated title of the contribution: [Autom. eng. transl.] Overdesign and new product development: a survey on the role of cognitive bias in the decision-making processes of designers

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Abstract

[Autom. eng. transl.] The article addresses the issue of overdesign, that is the designers' tendency to develop products / services that are superior to the actual needs of customers. In particular, the objective is to verify whether and to what extent the cognitive biases determine this phenomenon and what role the product pricing and measurement systems of the Designers perform with respect to the distorting mechanisms of decisions.
Translated title of the contribution[Autom. eng. transl.] Overdesign and new product development: a survey on the role of cognitive bias in the decision-making processes of designers
Original languageItalian
Pages (from-to)53-72
Number of pages20
JournalSINERGIE
Publication statusPublished - 2014

Keywords

  • behavioral operations
  • bias cognitivi
  • cognitive biases
  • innovazione
  • new product development
  • overdesign
  • overesign
  • survey

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