Organizing and Integrating Marketing and Purchasing in Business Markets

Bjorn Ivens; Catherine Pardo; Annalisa Tunisini

doi:10.1016/j.indmarman.2009.06.008

Organizing and Integrating Marketing and Purchasing in Business Markets

Bjorn Ivens
, Catherine Pardo
, Annalisa Tunisini^*

^*Corresponding author

Emlyon Business School

Research output: Contribution to journal › Article › peer-review

28 Citations (Scopus)

Abstract

The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.

Original language	English
Pages (from-to)	851-856
Number of pages	6
Journal	Industrial Marketing Management
Volume	38
Issue number	8
DOIs	https://doi.org/10.1016/j.indmarman.2009.06.008
Publication status	Published - 2009

All Science Journal Classification (ASJC) codes

Marketing

Keywords

INTEGRATION
MARKETING
ORGANIZATION
PURCHASING

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10.1016/j.indmarman.2009.06.008

Cite this

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title = "Organizing and Integrating Marketing and Purchasing in Business Markets",

abstract = "The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.",

keywords = "INTEGRATION, MARKETING, ORGANIZATION, PURCHASING, INTEGRATION, MARKETING, ORGANIZATION, PURCHASING",

author = "Bjorn Ivens and Catherine Pardo and Annalisa Tunisini",

year = "2009",

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AU - Ivens, Bjorn

AU - Pardo, Catherine

AU - Tunisini, Annalisa

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N2 - The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.

AB - The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.

KW - INTEGRATION

KW - MARKETING

KW - ORGANIZATION

KW - PURCHASING

KW - INTEGRATION

KW - MARKETING

KW - ORGANIZATION

KW - PURCHASING

UR - https://publicatt.unicatt.it/handle/10807/14144

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U2 - 10.1016/j.indmarman.2009.06.008

DO - 10.1016/j.indmarman.2009.06.008

M3 - Article

SN - 0019-8501

VL - 38

SP - 851

EP - 856

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 8

ER -

Organizing and Integrating Marketing and Purchasing in Business Markets

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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