Abstract
[Autom. eng. transl.] The names of some French products are analyzed to show the process of linking the recipient / consumer to the world.
| Translated title of the contribution | [Autom. eng. transl.] Abstract names that become proper names in the context of advertising messages |
|---|---|
| Original language | Italian |
| Pages (from-to) | 63-70 |
| Number of pages | 8 |
| Journal | BULLETIN SUISSE DE LINGUISTIQUE APPLIQUÉE |
| Volume | 80 |
| Publication status | Published - 2004 |
Keywords
- French linguistics
- abstract noun
- argomentazione
- argumentation
- congruity theory
- congruità
- contesto
- context
- linguistica francese
- marketing
- name
- naming
- nomi astratti
- nomi propri
- pubblicità