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Modelli e tecniche per l'analisi quantitativa dell'efficacia pubblicitaria

Translated title of the contribution: [Autom. eng. transl.] Models and techniques for the quantitative analysis of advertising effectiveness

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

[Autom. eng. transl.] This paper highlights the use of quantitative analysis in the study of advertising effectiveness
Translated title of the contribution[Autom. eng. transl.] Models and techniques for the quantitative analysis of advertising effectiveness
Original languageItalian
Title of host publicationCommunicative Business - Scritti in onore di Edoardo Teodoro Brioschi
EditorsROSSELLA CHIARA GAMBETTI
Pages261-284
Number of pages24
Publication statusPublished - 2013

Keywords

  • analisi quantitativa
  • efficacia pubblicitaria

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