Abstract
The book offers main conceptual and interpretative framworks to understand business markets and business customer behavior. It also gives managerial tools to act in business-to-business markets and satisfy industrial customers.
| Translated title of the contribution | [Autom. eng. transl.] Marketing Business-to-Business |
|---|---|
| Original language | Italian |
| Publisher | McGraw-Hill Education |
| Number of pages | 303 |
| ISBN (Print) | 9788838666285 |
| Publication status | Published - 2009 |
Keywords
- business-to-business
- marketing