Marketing analysis of a positive technology App for the self-management of psychological stress

Andrea Gaggioli, Giuseppe Riva, Bk Wiederhold, C Boyd, C Sulea

Research output: Contribution to journalArticle

3 Citations (Scopus)


The INTERSTRESS project developed a completely new concept in the treatment of psychological stress: Interreality, a concept that combines cognitive behavioral therapy with a hybrid, closed-loop empowering experience bridging real and virtual worlds. This model provides the opportunity for individual citizens to become active participants in their own health and well-being. This article contains the results of the Marketing Trial and analysis of the opinions of individual consumers/end users of the INTERSTRESS product. The specific objective of this study was to evaluate the feasibility, efficacy and user acceptance of a novel mobile-based relaxation training tool in combination with biofeedback exercises and wearable biosensors. Relaxation was aided through immersion in a mobile virtual scenario (a virtual island) featuring pre-recorded audio narratives guiding a series of relaxation exercises. During biofeedback exercises, a wearable biosensor system provided data which directly modified the virtual reality experience in real-time. Thirty-six participants evaluated the product and overall feedback from users was positive, with some variation seen based on participant gender. A larger market study is now underway to understand if there are cultural variations in acceptability of the device.
Original languageEnglish
Pages (from-to)83-87
Number of pages5
JournalAnnual Review of CyberTherapy and Telemedicine
Publication statusPublished - 2014


  • Stress
  • heart rate
  • iofeedback
  • mobile health
  • positive technology
  • wearable sensors

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