Managing corporate communication: a
cross-cultural approach

Rossella Chiara Gambetti; Stephen Quigley

Managing corporate communication: a cross-cultural approach

Rossella Chiara Gambetti (Editor)
, Stephen Quigley (Editor)

Research output: Book/Report › Other report

Abstract

The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.

Original language	English
Publisher	Palgrave Macmillan
Number of pages	514
ISBN (Print)	978-0-230-34802-8
Publication status	Published - 2012

Keywords

corporate communication, management, intangible assets, competitive advantage

Cite this

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title = "Managing corporate communication: a cross-cultural approach",

abstract = "The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.",

keywords = "corporate communication, management, intangible assets, competitive advantage, corporate communication, management, intangible assets, competitive advantage",

editor = "Gambetti, \{Rossella Chiara\} and Stephen Quigley",

year = "2012",

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publisher = "Palgrave Macmillan",

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M3 - Other report

SN - 978-0-230-34802-8

BT - Managing corporate communication: a cross-cultural approach

PB - Palgrave Macmillan

ER -

Managing corporate communication: a cross-cultural approach

Abstract

Keywords

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