Managing corporate communication: a cross-cultural approach

Rossella Chiara Gambetti (Editor), Stephen Quigley (Editor)

Research output: Book/ReportOther report

Abstract

The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.
Original languageEnglish
PublisherPalgrave Macmillan
Number of pages514
ISBN (Print)978-0-230-34802-8
Publication statusPublished - 2012

Keywords

  • corporate communication, management, intangible assets, competitive advantage

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