This study offers a thorough assessment of cross-cultural research in the field of management over the last about five decades. Drawing on a sample of 317 articles published in 40 leading management journals between 1960 and 2008, the authors employ four dimensions of analysis to initially assess each individual decade and then explore the overall evolution of the examined literature over the entire time period. The study’s findings reveal that: (a) cross-cultural management research has gradually shifted its focus over time; (b) more integration is needed among the different research strands; (c) some subfields have been “pioneers” (e.g., marketing and human resource management), whereas others have been “laggards” (e.g., operations management); (d) some topics (e.g. the homogeneity of domestic culture), although largely discussed, need to be investigated further.
|Title of host publication||The Global Community - 2011 Vol. I|
|Number of pages||34|
|Publication status||Published - 2012|
- cross-cultural research
- literature review