Abstract
[Autom. eng. transl.] The names of some Italian and Swiss financial products are analyzed by formulating some hypotheses on the various evocative effects that they intend to arouse in the client.
| Translated title of the contribution | [Autom. eng. transl.] The use of languages in building trust relationships: the case of financial products in Switzerland |
|---|---|
| Original language | Italian |
| Pages (from-to) | 121-134 |
| Number of pages | 14 |
| Journal | Studies in Communication Sciences |
| Publication status | Published - 2001 |
Keywords
- analisi contrastiva
- branding
- naming
- nome comune
- nome proprio
- varietà dell'italiano