Lo sviluppo e il ruolo della comunicazione

Translated title of the contribution: [Autom. eng. transl.] The development and role of communication

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] the "communication" is not reducible to a set of sectors of the cultural industry, separated from each other even if they interact, but rather constitutes an "energy resource" that flows through the networks along which various social subjects acting in the city flow like a stream . The main hubs of these networks can be identified in places (institutional or otherwise) that act as collectors, aggregators and distributors of contents and, at the same time, of social relations; but it is above all the subjects involved to attract attention, in their continuous reconfiguration according to the perspective that directs the action and from the analytical angle that is privileged in the study. The same subjects can act both as issuers and as recipients of the flows communications that cross the city, taking on the configuration of public, consumers and citizens (on the recipient side), institutions and companies (public and private, but also of the third sector and private social, on the of issuers); the flows are to be considered tendentially bi-directional (although this potential does not always materialize); these subjects mutually establish themselves as stakeholders connected by vertically oriented flows, in most cases, top-down, but also bottom-up, and sometimes horizontally (for example from citizens to citizens). Finally, being a public, a consumer or a citizen depends on the form taken by the communicative relationship. Around these forms of communicative relationship it is possible to identify some kinds of communication that find expression in the intertextuality that supports the flow of communication in the city and the city outwards.
Translated title of the contribution[Autom. eng. transl.] The development and role of communication
Original languageItalian
Title of host publicationMilano 2007. Rapporto sulla città
EditorsEUGENIO ZUCCHETTI
Pages175-192
Number of pages18
Publication statusPublished - 2007

Keywords

  • Milano
  • città
  • comuncazione
  • media
  • pubblico

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