Lo sviluppo della MDD

Translated title of the contribution: [Autom. eng. transl.] The development of the MDD

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The development of the Distributor Brand (MDD) represents a critical dimension of the process of modernizing distribution systems and the growth strategies of commercial brands.
Translated title of the contribution[Autom. eng. transl.] The development of the MDD
Original languageItalian
Title of host publicationRetail Marketing Trends. Dallo shopper marketing al vertical branding
EditorsS. Grandi
Pages153-159
Number of pages7
Publication statusPublished - 2017

Keywords

  • Marca del Distributore, branding distributivo

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] The development of the MDD'. Together they form a unique fingerprint.

Cite this