Lo spettacolo della pubblicità: linguaggi, testimonial, brand

Translated title of the contribution: [Autom. eng. transl.] The advertising show: languages, testimonials, brands

Patrizia Musso, Gisella Carelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The essay traces an evolution of the spectacle of advertising, from 1975 to the present day. The phases of Carosello are analyzed in particular (with the birth of the figure of the testimonial), the Eighties (characterized by the search for a new advertising language between private televisions and technological innovation), the modern phase of advertising language (through reading keys) such as spectacle and seriality), the first decade 2000-2010 (with the birth of branded conversations between on and offline logics), the second decade from 2010 to 2012 (with the birth of product placement and branded content)
Translated title of the contribution[Autom. eng. transl.] The advertising show: languages, testimonials, brands
Original languageItalian
Title of host publicationStoria della comunicazione e dello spettacolo in Italia – I media alla sfida della convergenza
Pages275-283
Number of pages9
Publication statusPublished - 2017
Externally publishedYes

Keywords

  • pubblicità televisione linguaggi testimonial brand

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] The advertising show: languages, testimonials, brands'. Together they form a unique fingerprint.

Cite this